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The Super Bowl was first played on January 15, 1967 as part of an agreement between the NFL and its younger rival, the American Football League (AFL) in which each league's championship team would play each other in an "AFL-NFL World Championship Game". After the leagues merged in 1970, the Super Bowl became the NFL's championship game. Since then, the game has been played annually on a Sunday as the final game of the the playoffs, originally early to mid-January when there was a 14 game schedule, but late January or even the first Sunday in February as the current 16 game schedule dictates (a 17th bye-week has been added for TV exposure).

The Super Bowl is usually the most-watched U.S. television broadcast of the year, attracting many companies to spend millions of dollars on commercials. This has caused the starting time of the game to be pushed back later and later, to ensure the Sunday night prime time audience on the East Coast. The last true day game (which ended before local sunset) of the series was Super Bowl XI in January 1977.

In addition, many popular singers and musicians have performed during the Super Bowl's pre-game and halftime ceremonies. This is the second-largest U.S. food consumption day, following Thanksgiving.[1]

The Super Bowl uses Roman numerals to identify each game, rather than the year it was held. The NFL season extends beyond New Year's Eve, so identifying the games by the year of the Super Bowl could cause some confusion. For example, the Indianapolis Colts, winners of Super Bowl XLI are the champions of the 2006 season, even though the championship game was played in February 2007.